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What a great day at Circuit Zandvoort during the BMW Driving Experience 2026. A reflection by Jeroen Bon, Partner Manager at Momentum, on an event where customers, prospects, partners and colleagues came together for content, inspiration and experience.
On behalf of Momentum I look back on this day with a lot of pride and energy. Despite the rainy start, the atmosphere was great from the beginning: strong conversations, good encounters and personal interaction in a welcoming environment.
Why I chose Momentum
For me, these are exactly the moments why I chose Momentum. The combination of content, collaboration, entrepreneurship and real interaction with customers and partners gives me tremendous energy. That energy boost motivates me even more to be of value to our customers from my role as Partner Manager, to connect partners and to create value together.
On the track everything is about control, safety, speed and timely intervention. In IT it is no different.
Jeroen Bon, Partner Manager Momentum EMEA
The parallel between motorsport and IT security
What stays with me most is the parallel between motorsport and IT security. On the track everything is about control, safety, speed and timely intervention. In IT it is no different. Especially now that AI, cloud and security are converging faster, organisations want to stay in control without adding complexity.
How we make that control real for international organisations is shown in our SASE International Guide - it shows how we combine network and security into one integrated approach.
The strength of our partnership with Cato Networks
That is also the strength of the collaboration and sponsorship of this joint event with Cato Networks. We have had a strong partnership with Cato for many years, and this day was a fine result of that: bringing content together, inspiring customers, and showing how a modern, integrated approach to network and security helps organisations stay both safe and agile.
For anyone who wants to dive deeper into this approach: our complete SASE guide shows how we shape this principle for mid-enterprise customers with dozens of international locations.
No sales pitch, just real conversations
The strength of this day for me was in the combination of content, trust and personal connection. No standard sales pitch, but real conversations at peer-to-peer level. About challenges, ambitions and how we can help customers stay in control of their IT environment while being ready for what comes next.
This is why we do what we do at Momentum: making customers happy with attention, knowledge, commitment and genuine involvement.
Thank you
Thanks to everyone who joined, to Cato Networks for the strong partnership, and to the organising team for the excellent execution.
On to the next Momentum moment.
