BMW Driving Experience 2026

AI & Security: Full Speed Ahead

Join us at the BMW Driving Experience in Zandvoort!

Evaluate your security approach in a world rapidly transformed by AI, and keep full control over your network and evolving threat landscape. Expect a day of sharp insights, fast cars and valuable conversations at Circuit Zandvoort.

  • Thursday, June 4, 2026
  • 09:30 - 18:00
  • Rob Slotemakerstraat 1, Zandvoort
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  • Stay ahead of AI-driven threats
  • Connect with fellow IT leaders
  • Feel what control really means on the track

What to expect

A day of speed, security and fresh perspectives

During this BMW Driving Experience, discover how AI-powered security, modern architectures and initiatives like Project Glasswing help your organisation stay both agile and secure.

Expect a day filled with sharp insights, fast cars, emerging technologies, valuable conversations and a stunning location - and, hopefully, just as much sunshine as during the previous editions.

Watch

Jan Lammers on speed, focus and control

Former F1 driver Jan Lammers opens the programme. Get a feel for the day ahead.

Programme

What's on the agenda

The morning focuses on AI, security and staying in control in a world that moves faster than ever. The afternoon moves to the racetrack.

  1. 09:30

    Reception and registration

    Reception with coffee and tea, and an opportunity to connect with fellow IT professionals before the main programme begins.

  2. 10:00

    Start of the programme - opening keynote by Jan Lammers

    Former F1 driver Jan Lammers opens with a story about speed, focus and maintaining control under pressure.

  3. 10:15

    Keynote - Maarten Sukel

    AI specialist Maarten Sukel sets the stage around AI, security and the choices organisations are facing today.

  4. 10:30

    Keynote - Robin Johns

    A sharp perspective on the new AI landscape and what it means for security, governance and organisations.

  5. 11:45

    Panel discussion

    Led by Eric Luteijn, we discuss how organisations maintain control while AI adoption accelerates, with perspectives from customers.

  6. 13:30

    Lunch & networking

    After lunch, the activities move to the racetrack.

  7. 14:30

    BMW Driving Experience

    Professional instruction across a series of dynamic driving activities on the circuit.

  8. 17:00

    Drinks and bites

    We conclude the day with drinks and bites.

Speakers & panellists

Meet the speakers

A line-up of leaders from motorsport, AI, security and international IT.

  • Jan Lammers, Former Formula 1 driver

    Jan Lammers

    Former Formula 1 driver

    Former Formula 1 driver and 24 Hours of Le Mans winner. Drawing on his experience both on and off the track, he connects performance, leadership and maintaining control under high pressure.

  • Dr. Maarten Sukel, AI specialist & author

    Dr. Maarten Sukel

    AI specialist & author

    Delivers more than 50 keynotes each year and is a regular guest on NOS, RTL Nieuws and BNR Nieuwsradio.

  • Robin Johns, AI Security & SASE, Cato Networks

    Robin Johns

    AI Security & SASE, Cato Networks

    Internationally known as 'The SASE Guy', he combines deep expertise in networking, SASE and AI security.

  • Eric Luteijn, Managing Director & publisher

    Eric Luteijn

    Managing Director & publisher

    One of the Netherlands' best-known B2B Tech & IT influencers, moderating the panel discussion.

  • Keith Gill, Global IT Specialist, BDR Thermea Group

    Keith Gill

    Global IT Specialist, BDR Thermea Group

    Provides the perspective of a complex international organisation.

  • Alfons Giesen, Delivery Manager IT, Kramp

    Alfons Giesen

    Delivery Manager IT, Kramp

    Brings extensive experience from international IT organisations and previously worked at IBM, Atos and KPN.

  • Fabian Doodkorte, CISO, Neways

    Fabian Doodkorte

    CISO, Neways

    Has extensive experience in cybersecurity and information security and speaks about cyber resilience.

On the track

The BMW Driving Experience

After lunch, professional instructors guide you through a series of dynamic driving challenges.

  1. White BMW braking between cones on the track - BMW Driving Experience

    M Target Braking

    Learn to stop with precision under pressure.

  2. BMWs lined up for the lane change course - BMW Driving Experience

    Emergency Lane Change

    Quick reactions and control are key.

  3. Row of BMW models ready for the scenic drive - BMW Driving Experience

    Scenic Drive

    Experience different BMW models through the surroundings of Zandvoort.

  4. BMW handling water spray at speed on the track - BMW Driving Experience

    BMW M5 Slalom

    Speed, focus and control come together in a competitive challenge, with the winner receiving an exclusive prize.

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Good to know

Practical information

  • Location & travel

    BMW Driving Experience, Rob Slotemakerstraat 1, 2041 KN Zandvoort. Zandvoort aan Zee station is within walking distance of the circuit.

  • Parking

    Parking is available on the premises.

  • Dietary needs

    If you have any dietary preferences or restrictions, please let us know beforehand.

  • Luggage storage

    You can store your luggage and laptops securely in lockers, free of charge.

  • Photography

    Guests are welcome to take photos during the event.

In partnership with

Sponsored by Cato Networks

We're pleased to have Cato Networks as a sponsor and contributor to this event. Cato Networks provides real-world visibility into global cybersecurity through its advanced security platform.